Blendlab — Inwaku Studio

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Inwaku is a creative studio based in New York & Shanghai.

“WAKU” originally from Japanese, refers to a feeling of excitement and anticipation. “INWAKU” means we aim to keep this mindset to face all possibilities & impossibilities.

We bring together different forces to extend our love for visual communication across different fields - branding, graphic design, illustration, animation, and more.

We are passionate and detail-focused, also truly believe in the power of visual communication. Along with exploring with clients to the depth of who they are, we’re dedicated to helping them build stronger emotional bonds with their audiences through accurate, intriguing, diverse and creative visual language.
Say hi or inquire the full portfolio at
info@inwaku.studio

BLENDLAB

Branding
Visual Strategy
Visual Identity
Poster Design

Blendlab is a beverage shop located in Wuhan, China. A unique, young, energetic and simple brand image was the client's request.

“Spoon" is the starting point of the entire brand, representing the owner's philosophy for this beverage store: blend to create inspirations. The spoon immersing in the liquid will produce visual distortion due to refraction. The handle of the spoon can be rotated, folded, and expanded into various shapes, like the popular game "snake". The bent spoon "walks" in the space and never stops blending coffee, milk, tea, or fruits, like the hungry snake always keeping its hunger for creativity. This extensible spoon graphics, wordmarks and various food ingredients graphics, together create a wonderful chemical reaction, and a dynamic also unified visual system.

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