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Inwaku is a creative studio based in New York & Shanghai.

“WAKU” originally from Japanese, refers to a feeling of excitement and anticipation. “INWAKU” means we aim to keep this mindset to face all possibilities & impossibilities.

We bring together different forces to extend our love for visual communication across different fields - branding, graphic design, illustration, animation, and more.

We are passionate and detail-focused, also truly believe in the power of visual communication. Along with exploring with clients to the depth of who they are, we’re dedicated to helping them build stronger emotional bonds with their audiences through accurate, intriguing, diverse and creative visual language.

Say hi or inquire the full portfolio at
info@inwaku.studio



CHUA LAM’S DIM SUM
Mr. Tsai Lan, known as the "God of Food", opened a dim sum restaurant in 2017 that merged traditional culture with Hong Kong style innovation. We were commissioned to upgrade its branding for the new store in Shanghai Disneyland, using a fun "finger touch heart" symbol to express the brand's core of "artisanal and innovative, fun and chic, young and active."


Branding 
Visual Strategy
Visual Identity
Illustration
Interior Graphics
Brand Guidelines


DELILIFE
Delilife is a concept supermarket respects the culinary craftsmanship, creates a global platform, and advocates "Slow Food Culture + Healthy Living."

This project includes visual identity design, interior graphic design and material design for its first concept store brand in Shanghai, China. 

 
Branding 
Visual Strategy
Visual Identity
Illustration
Pattern Design
Poster Design
Interior Graphics


MEET
Meet is a passionate and energetic Korean barbecue restaurant targeting young people. 

We centered the brand direction around the idea of transforming this seemingly static moment but full of dynamic desire for foods into the brand visual language of Meet.  


Branding 
Visual Strategy
Visual Identity
Motion Design



SEEKGENE

Seekgene is a biotech company specializing in single-cell sequencing and is committed to making contributions to the genetic field using advanced technology. 

We are honored to work with the brand team to explore brand strategy and create a new brand image. 

Branding 
Visual Strategy
Visual Identity
Web Design
Package
IP Design
Brand Guidelines





BLENDLAB
Blendlab is a beverage shop located in Wuhan, China. A unique, young, energetic and simple brand image was the client's request. 

Branding 
Visual Strategy
Visual Identity
Poster Design


YUJIANLIAN MEDICINE CLINIC
YuJianLian is a traditional Chinese medicine(TCM) hospital brand. Its business scope includes TCM clinics, TCM pharmaceuticals and sales, traditional health gift sales, and medical device development.

The main focus of this project is to establish a brand visual identity and packaging design. 

Branding 
Packaging
Illustration



MOTION COLLECTION
Redbook x Pantene
Redbook x Shu Uemura 
Redbook x Yuze
Tmall x OK! Magzine
Julius Baer
Unicef





PACKAGING COLLECTION
Coutree
Hong Hu
Hi Hotpot
Ximian
Lyfen
Shapetime
Comboplex



ILLUSTRATION COLLECTION
Pizza Marzano
Nongfu Spring
Starbucks
Amortals
Lucid App




COMMUNICATION DESIGN
Durex
Damon Q2
Resso App

Durex
Damon Q2
Resso APP


INTERIOR GRAPHICS
CapitalLand Bridge+
BFC Shopping Mall

CapitaLand Bridge+
BFC Shopping Mall



© INWAKU 2024