Inwaku is a creative studio based in New York & Shanghai.
“WAKU” originally from Japanese, refers to a feeling of excitement and anticipation. “INWAKU” means we aim to keep this mindset to face all possibilities & impossibilities.
We bring together different forces to extend our love for visual communication across different fields - branding, graphic design, illustration, animation, and more.
We are passionate and detail-focused, also truly believe in the power of visual communication. Along with exploring with clients to the depth of who they are, we’re dedicated to helping them build stronger emotional bonds with their audiences through accurate, intriguing, diverse and creative visual language. Say hi or inquire the full portfolio at info@inwaku.studio
CHUA LAM’S DIM SUM
Mr. Tsai Lan, known as the "God of Food", opened a dim sum restaurant in 2017 that merged traditional culture with Hong Kong style innovation. We were commissioned to upgrade its branding for the new store in Shanghai Disneyland, using a fun "finger touch heart" symbol to express the brand's core of "artisanal and innovative, fun and chic, young and active."
Branding Visual Strategy Visual Identity Illustration Interior Graphics Brand Guidelines DELILIFE Delilife is a concept supermarket respects the culinary craftsmanship, creates a global platform, and advocates "Slow Food Culture + Healthy Living."
This project includes visual identity design, interior graphic design and material design for its first concept store brand in Shanghai, China.
Branding Visual Strategy Visual Identity
Illustration
Pattern Design Poster Design
Interior Graphics MEET Meet is a passionate and energetic Korean barbecue restaurant targeting young people.
We centered the brand direction around the idea of transforming this seemingly static moment but full of dynamic desire for foods into the brand visual language of Meet. Branding Visual Strategy Visual Identity Motion Design SEEKGENE
Seekgene is a biotech company specializing in single-cell sequencing and is committed to making contributions to the genetic field using advanced technology.
We are honored to work with the brand team to explore brand strategy and create a new brand image.
Branding Visual Strategy Visual Identity Web Design
Package
IP Design
Brand Guidelines
BLENDLAB Blendlab is a beverage shop located in Wuhan, China. A unique, young, energetic and simple brand image was the client's request.
Branding Visual Strategy Visual Identity Poster Design YUJIANLIAN MEDICINE CLINIC YuJianLian is a traditional Chinese medicine(TCM) hospital brand. Its business scope includes TCM clinics, TCM pharmaceuticals and sales, traditional health gift sales, and medical device development.
The main focus of this project is to establish a brand visual identity and packaging design.
Branding Packaging
Illustration MOTION COLLECTION
Redbook x Pantene
Redbook x Shu Uemura
Redbook x Yuze Tmall x OK! Magzine
Julius Baer
Unicef
PACKAGING COLLECTION
Coutree Hong Hu
Hi Hotpot
Ximian
Lyfen
Shapetime
Comboplex
ILLUSTRATION COLLECTION
Pizza Marzano
Nongfu Spring
Starbucks
Amortals
Lucid App